A friend asked if I would share some of my favorite videos and resources on Product Marketing, Product Management, and UI/UX for his benefit as a Product Manager. This page was made in case others would find the resources useful too. It’s a work in progress but I hope you enjoy.
- ZaneVideos
Product Marketing
Thirteen of my favorite videos on product marketing are in the playlist to my left. To view the playlist on YouTube click here.
Favorite book: The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company
Agile and software development
To view the full Agile related playlist on YouTube click here.
Favorite Scrum video: Here
Usability
Fifteen of my favorite usability and design videos. To view the playlist on YouTube click here.
Product Management
Twenty-six amazing videos on product management delivered by various experts. To view the playlist on YouTube click here.
Entrepreneurship and general business
In progress. During College I was curating a playlist of my favorite videos to share with other students and the entrepreneurship club. Many of the videos are so old that they have since been removed. I will comb through it and continuously add to the playlist.
Favorite speakers: Clayton Christensen, Marty Cagan, Dan Olsen, Jeff Hoffman, Edward De Bono, Guy Kawasaki, Daniel Kahnamen, Simen Sinek, Malcom Gladwell.
Online Certifications
Online Certifications have been a great way to connect information gained from various sources into a cohesive structure.
Udemy
Lucas Weber’s course: Product Marketing for Technology Companies. *
Price: $95.
Hubspot Academy Certifications: Free
*Hubspot’s Sales Enablement course is worthwhile just to receive their worksheets to apply to your business. Many good frameworks were shared that apply to your company. I compiled them for you to download from my Google Drive by clicking here.
Email marketing is alive and well.
Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond.
LinkedIn Learning: Subscription
- Product Marketing Foundations *
Learning Objectives
Identify the phase when it would be best to spend the most money on marketing.
Recall the question you must continually consider in the development phase.
Recognize why it might be a good strategy for a company to do a refresh on a product.
Recognize when tertiary competitors can pose a risk to your market share.
Explain where to place a product’s value proposition in a team aligning document.
- Agile Marketing Foundations *
Learning Objectives
Who needs agile marketing?
Triangulated vs. circular workflows
Core values of agile marketing
Data's role in marketing
Analytics for agile marketing
Reviewing best practices for data-driven marketing
How to effectively bring a team together
Using agile marketing tools
Learning Objectives
Differences between research methodologies
Writing personas
Creating competitive positioning
Working with product managers and researchers
Breaking down messaging types
Determining market opportunities
Completing a go-to-market plan
Using agile marketing best practices
- B2B Marketing Foundations: Positioning
Messaging is the fuel of your marketing efforts. Good messaging positions your brand for success. It distinguishes your offerings from the competition and helps customers understand your unique value.
Learning Objectives
Targeting
Category choice
Building key messages
Supporting key messages
Creating a positioning statement
Implementing your message
- B2B Marketing Foundations: Pricing Strategies
Learning Objectives
What is B2B pricing?
Defining value
Linking marketing and pricing
Creating pricing tiers
Managing pricing competition
- Determining Market Size for Your Product or Service
Learning Objectives
Defining your target market
Identifying a market big enough to support your business
Calculating a viable return on investment
Defining your industry and its segments
Identifying the “sweet spot” target market
Assigning a dollar amount to your target audience
- Technology for Product Managers *
Product managers must know technology basics. They need to have the vocabulary to speak to engineers, UX designers, and executives-and translate messages between these very different stakeholders. A product manager should know how the internet works, how front end differs from back end, what the major programming languages are, and why web and mobile developers are so in demand. This course provides an overview of the basics, including terminology and trends that will affect your work and collaboration with your team.
Instructor Cole Mercer reviews the fundamental building blocks of modern software applications-from the web that connects all the working parts, to the data, users, and the build tools that developers use every day. He discusses the differences between desktop, web, and mobile development, and reviews the role of version control systems in deployment and release.
- Product Management: Customer Development
Learning Objectives
Four stages of customer development
Creating a problem hypothesis
Performing user research
Defining your target market
Creating effective surveys
Conducting effective user interviews
Analyzing interview results
Wish List
Coursera:
Positioning: What you need for a successful Marketing Strategy
My Book Shelf
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It - April Dunford
Storynomics - Robert McKee
The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company
The Lean Startup - Eric Ries
The Innovators Dilemma - Clayton Christensen
The Lean product Playbook - Dan Olsen
Jobs to Be Done - Tony Ulwick
Cracking the PM Interview - Gayle McDowell
Outliers - Malcolm Gladwell
How to Win Friends and Influence People - Dale Carnegie
StrengthsFinder 2.0 - Tom Rath